Streaming guide JustWatch Group will debut its Advertising-Based Video on Demand (AVOD) streaming service, JustWatch TV, this October.
“Every day, millions of people come to JustWatch searching for simpler ways to watch and discover hundreds of thousands of movies and TV shows,” said David Croyé, the founder and CEO of the JustWatch Group. “For over a decade, our mission has been to connect fans with their favorite films and shows, particularly the hard-to-find and previously unavailable titles. With the launch of JustWatch TV, we aim to make content discovery, access and engagement even easier.” Pink Explains Slamming Macklemore's Pro-Palestine Performances, Acknowledges Heavy Backlash: 'I’m Standing Up for My Own People, and I Thought I Knew How Lonely That Would Be. It’s Lonelier Than That' Macklemore Dropped From Ed Sheeran Tour After 'Free Palestine' Speech
JustWatch TV can be accessed directly through the JustWatch app and website, becoming available to all existing JustWatch users in October. The streaming service will also feature rental and ad-free subscription options, and, with its unique model, will encourage viewers to watch titles both directly on the streaming platform or on their preferred streaming services. Popular on Variety
“JustWatch TV is designed to meet that demand head-on, offering a straightforward solution at a time of fragmentation,” said Quentin Carbonell, the senior vice president of global content acquisitions and strategy at JustWatch. “We are curating film and TV hits and hard-to-find gems that you can watch for free or rent on JustWatch, or easily rediscover them on your favorite services. This way, JustWatch TV aims to support the whole industry, from filmmakers to distributors to streaming platforms across the world.”
Serving as the operator of the world’s largest streaming guide, JustWatch Group is partnering with Paramount, New Regency, Fremantle, Bleecker Street, Vortex Media and additional companies for the launch of JustWatch TV. The streaming guide announced the news at the Toronto International Film Festival’s new content marketplace, TIFF: The Market.
JustWatch TV will be available across the U.S., Canada and in select European countries.
Originally reported by Variety.